Digital campaign / launch creative
Toyota RAV4
A modular digital campaign system for the new Toyota RAV4.
A performance-ready launch campaign built across HTML5 display banners, MP4 social animations and static PMax formats. The workflow started with static storyboard frames to define pacing, message hierarchy and motion direction before production.
Project holder
Toyota
Role
Campaign concept, storyboard design and digital rollout
Year
2026
Deliverables
HTML5 GDN banners, MP4 social animations and PMax statics
Project overview
A full digital rollout across formats, placements and motion outputs.
The campaign was designed as a consistent visual system that could scale from small GDN placements to social video formats and performance-oriented static banners.
01
Storyboard concept
Static keyframes for the animation flow.
02
HTML5 GDN banners
Animated display formats across multiple dimensions.
03
Social MP4 adaptations
Motion creatives prepared for Facebook and social placements.
04
PMax statics
Static performance formats for campaign rollout.
300 x 600 px
Storyboard / animation flow
From static concept to animated sequence.
Before producing the animated assets, the campaign flow was mapped through static storyboard frames. This defined the sequence, pacing, message hierarchy and transitions before HTML5 production.
HTML5 / GDN / multiple dimensions
HTML5 banners prepared for display placements.
A set of animated GDN formats was prepared to keep the same campaign message consistent across different ad inventory sizes.
Social MP4 animations
Social animations adapted for motion-first placements.
The campaign was extended into MP4 formats for social environments, keeping visual consistency while adapting pacing and composition to vertical and feed formats.
Story / Reels 1080x1920
Feed 1440x1800
Square 1200x1200
PMax static banners
Static formats for performance rollout.
The visual system was also adapted into static PMax creatives, keeping the message clear, direct and readable across high-volume placements.
Campaign system
One campaign language across every placement.
The campaign was structured around a consistent visual language: bold typography, controlled image crops, Toyota branding, clear CTA hierarchy and format-specific motion pacing.
Consistent message hierarchy
Format-specific cropping
Motion-first storyboard planning
Performance-ready output system
Workflow
A structured workflow from concept to rollout.
The production sequence kept campaign thinking and output delivery connected: first the message, then motion logic, then format-specific export.
01
Static concept
Initial visual direction and campaign message.
02
Storyboard
300x600 keyframe sequence used to define animation flow.
03
HTML5 production
Animated display banners prepared in multiple GDN dimensions.
04
Social adaptation
MP4 versions adapted for Facebook/social placements.
05
Static rollout
PMax static formats exported for performance campaigns.
Final showcase
Selected campaign outputs.
A curated set of outputs shows quality and range without turning the page into a full asset dump.
Social video
Outcome
A consistent campaign system built for speed, clarity and rollout.
The final set of assets translated the RAV4 campaign idea into a flexible digital system — ready for display, social and performance placements while keeping the same visual rhythm and message hierarchy across every format.